‘Lincoln’ Trailer Will Debut in Google+ Hangout With Steven Spielberg

The first trailer for Steven Spielberg’s Lincoln will debut in a Google+ Hangout on Thursday, Sep. 13.
This will be the first time that a film trailer has launched in a Google+ Hangout. In addition to the trailer, director Steven Spielberg and Joseph Gordon-Levitt will partake in a live chat about the film.
The hangout will be broadcast live online and via the ABC SuperSign in Times Square in New York City.
Fans can RSVP to the hangout via lincolnmoviehangout.com — but those that want to participate in the discussion will need to submit a YouTube video with the hashtag #LincolnHangout explaining their interest in the film — as well as what questions they’d like to ask Spielberg and Gordon-Levitt.
Lincoln hits theaters on November 9, 2012. It chronicles Abraham Lincoln’s final months in office. Academy Award winner Daniel Day-Lewis stars as Lincoln — and early photos of the actor in the role are downright uncanny.

Could This Be Part of a Greater Trend?

The Lincoln hangout initiative is notable as being one of of the more robust uses of the Google+ platform for film promotion. Disney — who is distributing the film in the United States — has also used Google+ Hangouts for past film such as The Muppets. For The Avengers, Marvel (also owned by Disney), has held Google+ Hangouts for various comic releases.
The concept of a live video chat with filmmakers and stars and fans is no longer novel. Major studios started doing live video chats with fans over Facebook in mid-2009. The advantage that Google+ has over Facebook is its more robust video chat platform.
What makes this particular Hangout more unique is its integration with a trailer premiere. The trailer — as well as the Hangout videos — will be available to fans on YouTube within moments of the live broadcast.
For Google+, this is a big marketing win. Lincoln is poised to be one of the big contenders this awards season and this hangout could help raise visibility of its network with regular users.
If the Hangout is a success, it could convince other studios to invest resources into Google+ the same way they currently invest in Facebook, YouTube and Twitter.


Source: Mashable