Linkin Park Music Video Puts Your Facebook Photos in Emotional Tale

From the masterminds behind the scary and viral “Take This Lollipop” video, Linkin Park’s new music video for “Lost in the Echo” places your Facebook pictures into the storyline to personalize the tale for each viewer.
“I think we’re at a turning point for the ‘music video,’” Linkin Park’s Mike Shinoda tells Mashable. “The whole idea of doing a static 3:30 movie or performance to sit underneath a song feels kind of boring.”
When Shinoda, the band’s rapper and multi-instrument musician, connected his Facebook account, the powerful interactive video transformed into an unexpected humorous story.
“I never put personal pictures up on it so … half the pictures were of dogs, landscapes, and random silly things,” he says. “It was hilarious to watch this video pull those pictures and see the characters in the video break down in tears over a picture of a ham sandwich.”
The video can be found at LostInTheEcho.com, which will ask for temporary access to your Facebook photos.



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