The larger Kindle Fire HD, which is still smaller than Apple's iPad, will sell for $299, while a 7-inch 16 GB version of the Fire HD will sell for $199. A new Fire HD with 4G LTE support will sell for $499, and Amazon customers can get a 12-month, 250 MB per month data plan through AT&T and 20 GB of Amazon Cloud storage for a one-time cost of $49.99. The 4G version comes with a $50 yearly data plan with access to 250MB of data every month.
Amazon is clearly targeting the iPad with this roll-out, mentioning Apple's tablet six times in the press release alone. The company criticized the iPad for problems with glare, cost, speed and cross-platform operability.
On Amazon's homepage, the company touts the new Kindle Fire as not "just the best tablet for the price, it's the best tablet."
The company also announced a new e-reader, the Kindle Paperwhite, that has a sharper screen and longer battery life than Amazon’s previous readers.
Amazon CEO Jeff Bezos said at a press event in Santa Monica, Calif., on Thursday that Amazon sees its e-readers and tablets as a service and an important part of its digital content business, Reuters reported.
Amazon is competing with Apple, Google and others in the hot mobile device market and seems willing to make little or no money on the hardware in order to give consumers more outlets for purchasing digital content.
Read: bizjournals
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