Twitter's Promoted Tweets Are Now Targeted Based on Your Interests

Twitter launched interest-targeting Thursday for promoted tweets. The move allows those with Promoted Tweets and Promoted Accounts to set a list of interests that those accounts and tweets specifically target.
“By targeting people’s topical interests, you will be able to connect with a greater number of users and deliver tailored messages to people who are more likely to engage with your Tweets,” Kevin Weil, Twitter’s director of product management, wrote in a post on the company’s advertising blog.
“When people discover offers and messages about the things they care about on Twitter, it’s good for both marketers and users,” he added.
Marketers can now target more than 350 different types of interest categories ranging from Sports to Style and Fashion. Interest categories can be even more targeting than just the larger umbrella. For instance, if you want to target users under the “Movies and Television” interest you can specify that you are particularly interested in users who like Horror Movies.


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