To celebrate the birthday of late Michael Jackson, Pepsi and Twitter will be live-streaming on Wednesday night a tribute concert from New York City.
Starting at 8:45 p.m. ET, fans who visit Pepsi’s branded Twitter page or Pepsi.com/CelebrateBad25 will be able to watch live performances by Canadian singer Melanie Fiona and R&B singer-songwriter Ne-Yo.
The event is part of a Pepsi’s “Live for Now” global ad campaign,
which has featured other livestreamed concerts in the past. Earlier this
month, the web was privvy to a stream of hip-hop star Nicki Minaj’s
concert also in New York City and even had their tweets showcased on a digital billboard in New York City’s Times Square.
Pepsi is encouraging fans to use the hashtag #MJBirthdayShow for tweets related to the show.
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